Resume
Experience
2022-2023
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Promoted to Regional Activation Director as Marketing liaison to Global Enterprise Sales. Trained sales teams on prospecting tools, directed content creation and provided competitive intelligence resulting in a 28% year-over-year increase in new logo sales.
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Spearheaded the implementation of Revenue.io revenue orchestration platform within the acquisition enterprise team, enhancing analytics and optimizing visibility into prospecting endeavors. Achieved a remarkable 10X increase in both email and call prospecting volume.
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Partnered with Sales, Channel, and Field Marketing teams to enhance marketing and sales strategies across our partner ecosystem, including VARs, VADs, resellers, and MSP/MSSPs. Oversaw Market Development Funds (MDF), coordinated with cross-company sales representatives, segmented and targeted key accounts, and organized impactful joint marketing events and campaigns.
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Led comprehensive segmentation, account planning, and funnel reviews to enhance pipeline efficiency, improve conversion rates, and increase deal sizes.
Sales Activation Director
Lumen Technologies
Chicago, IL
2017-2022
Director, Segment Strategy & Field Marketing
Lumen Technologies
Chicago, IL
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Managed a team of Senior Field Marketing Managers across an 18-state East Coast region and the financial services vertical. Delivered weekly one-on-one mentorship and goal reviews, which elevated divisional Net Promoter Scores, facilitated career growth, and resulted in promotions for all team members.
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Effectively executed a diverse portfolio of local sponsored and partnered field events, including webinars, executive briefings, intimate seminars, local tradeshows, and large-scale conferences.
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Developed and implemented an Account-Based Experience (ABX) strategy for select enterprise accounts, achieving a 15% faster growth in the sales funnel compared to accounts not in the ABX program. A notable example was the ABM campaign for the 2022 President’s Cup at Quail Hollow in Charlotte, NC, which delivered a 3X return on investment.
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Successfully negotiated, managed, and evaluated contracts with global vendors, including Inspire Leadership Network, Gartner, and PGA. These efforts drove brand awareness, enhanced lead generation, and reduced costs.
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Collaborated with a consulting firm to refine and modernize social media selling strategies for the sales team. The resulting training program drove a 30% increase in lead generation and achieved substantial gains in SEO and brand visibility.
Education
Northwestern University, Kellogg School of Business
Completed Professional Certification in Digital Marketing from prestigious Kellogg School of Management at Northwestern University under the direction of globally recognized scholar Dr. Mohanbir Sawhney.
Professional Certificate, Digital Marketing
Chicago, IL
Benedictine University
Masters of Business Administration (MBA)
Lisle, IL
Completed MBA at Benedictine University with a specialty in Organizational Development and Design. Esteemed member of the Sigma Beta Delta International Honor Society
Northern Illinois University
Bachelor of Science in Corporate Communications
Minors: Business, Economics
Completed Bachelor of Science at Northern Illinois University with a major in Corporate Communications and double minor in Business Administration and Economics. Member of the Alpha Kappa Lamba fraternity.
Dekalb, IL