Projects
As a professional with extensive experience in demand generation, field marketing and account-based marketing, I have worked on various projects throughout my career. Each project has taught me valuable skills and helped me grow as a marketer. Here are some examples of my work:
Event Management
​1:1- Successfully organized and led multiple Executive Briefing Center (EBC) events tailored for high-level executives Companies participating in these EBC sessions experienced significant revenue growth, accompanied by notable reductions in churn rates.
1: Few- Planned and executed hundreds of local events across multiple unique venues. A few of my favorite programs
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Local crisis management dinner with speaker and survivor of World Trade Center, Richard Picciotto (picture right)
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Multi-city Security seminar series featuring a keynote of CenturyLink (now Lumen) CISO. The seminar series instilled brand within Security buyers and drove over 5X ROI.
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Multi-city simultaneous event(s) through utilization of Virtual Velocity, a virtual production and audio video company. Executed 10 local events at steakhouses simultaneously driving hundreds of thousands of new pipeline.
1: Many
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2022 President’s Cup Sponsorship- Main contact for negotiation on contract. Managed an internal team and sports vendor (Genesco) to sponsor 2022 Presidents Cup in Charlotte, NC. Sponsorship facilitated fruitful meetings, created new opps driving increased sales.
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Worked with a large extended team and sports vendor (Octagon) to sponsor the World Golf Classic (WGC) CA Championship at Doral Golf Resort & Spa in Doral, Florida. Hundreds of thousands of attendees were in attendance.
Account Based Marketing
Designed and executed an ABX strategy targeting select enterprise accounts resulting in sales funnel growth 15% faster than enterprise accounts not in the ABX program. Example program included ABM experience for the 2022 President’s Cup at Quail Hollow in Charlotte, NC, generating 3X ROI.
Digital Marketing
Earned a Professional Certificate in Digital Marketing from Northwestern University's Kellogg School of Management, which was ranked No. 1 for marketing education by U.S. News & World Report in 2022. The rigorous program provided in-depth knowledge in content marketing, search engine optimization (SEO), search engine marketing (SEM), social media marketing, and the role of AI in marketing. Achieved multiple certifications across various leading marketing platforms and delivered a comprehensive capstone project, earning a perfect score.
Change Management / New Application Project
In this project, I worked closely with our Sales Leadership to internally sell (to CMO and Marketing Opps) and implement Outreach, a single platform to improve seller productivity and help sales teams efficiently create and close more pipelines. The project was deemed a wild success earning me a special selection to attend CenturyLink’s (now Lumen) Sales President’s Club in West Palm Beach, FL (pictured right with CEO Glen Post).
